It’s not difficult to feel overwhelmed when it comes to building your brand. According to CopyBlogger the good news (or bad news, depending on how you think about it) is that “your brand isn’t what you say it is… it’s what your customers and clients say it is.”
However, you should actively be trying to influence your customers’ and clients’ thoughts and opinions of your brand. Getting started building your brand is as easy as reading the tips listed below.
Identify exactly what it is you have to offer
It all starts with identifying exactly what it is you have to offer. Sounds obvious, right? It’s a lot more complicated than it sounds.
Apple is always a great example to use when talking about branding. Sure, this company offers computers, tablets, and phones, but so do many other companies. Apple takes it a step further by also offering innovation, sleek designs, and usability, which sets their brand apart from others.
It’s always a good idea to nail down your products and services, but there are also a few other things that you have to offer to potential customers and clients:
• Identify your core values and what really matters to your business
• Identify your passions and how those passions translate into a great product or service
• Identify your talents and areas of expertise
After you identify what you have to offer, it’s time to share what your brand is all about with the world.
Blogs and Facebook and Twitter
Proper branding of your company means you’re going to have to use social media to get the word out. That was relatively easy to do when there were only one or two options for social media. Today, things are much different. You could go crazy trying to keep track of a Facebook account, Twitter account, LinkedIn account, Pinterest account….
It’s always a good idea to make sure you have a blog, as it’s a great way to establish your brand on your website. It also allows others to backlink to your content. However, there’s no reason to use every single social media platform known to man. Instead of spreading yourself too thin, choose just a few social media outlets that you’d like to utilise and update them often.
Building your brand doesn’t have to be hard work
It’s easy to feel overwhelmed when it comes to influencing the opinion of your brand. Fortunately, it doesn’t have to be hard work. When it comes to building your brand, it really is about working smarter, not harder.
As mentioned above, every business should have a blog. Unfortunately, creating new content for your blog is a full-time job in itself. Instead of creating brand new, lengthy articles to post each week, try one of these easy blog post ideas to help build your brand:
• Find a video from an expert, embed it in a blog post, and add your comments
• Curate a list of items that pertain to your business and link to their sources
• Interview someone; they’ll provide the content for you!
• Provide a step-by-step tutorial by breaking down an existing YouTube video
By following the steps outlined above, you’ll be well on your way to creating a recognisable brand that will draw customers and clients to your business.