You know that you need to get more people to sign up for your newsletter. Now what?
It’s all about making visitors WANT to sign up for your email list, which is a lot easier said than done. Luckily, there are a few sneaky ways you can get customers to sign up for your newsletter in droves.
Give them something for free
In a perfect world, everyone would want to sign up for your newsletter because they just can’t wait until you post your next article. Unfortunately, even if visitors like the content you create and the products and services you offer, they still probably won’t sign up for your email newsletter. That is, unless there’s something in it for them!
There are a lot of things you can offer for free in exchange for an email address that include:
• An eBook
• Downloadable workbooks
• And more!
Think outside the box and offer something that you know a potential customer or client simply can’t resist!
Discount codes and coupons
Maybe you can’t just give stuff away for free. That doesn’t mean you can’t offer readers a special deal on becoming a new email member!
This is a tactic that is used by quite a few department stores today. Instead of asking you to sign up for a card, the cashier may ask you to sign up for their email list. By doing so, you will receive a coupon for 20% off your next purchase. That’s a pretty good deal!
On your website, offer a portion of your product or service for a discounted rate, or offer a coupon that they can use just by signing up for your email newsletter. They’ll enjoy a great deal and you’ll grow your contact list!
If you are a rock star at creating high-quality content, providing people with unique content or an online account could be just what you need to entice people to sign up for your email list.
Have a particularly popular article? Consider taking it down from your website and offering it as a piece of unique content in exchange for signing up for your newsletter. Maybe you want to release a special blog article each week that is only sent by email. You can even offer the ability to create a username and password for visitors to your website. This is an especially good idea if you have a lot of great content and resources to offer existing customers, as well as potential customers.
Just remember: The goal isn’t just to grow your email list. The goal is to create connections and maintain relationships with people who are truly interested in what you have to offer.
If you’re ready to get really serious about getting people to sign up for your newsletter, check out this article from the Content Marketing Institute that outlines 11 detailed strategies for building your email list.