Using rented media, like Facebook and Twitter, to build your business? Duh! Who doesn’t?! Smart, savvy business people, that’s who. This may not be new news (John Battelle wrote his original article in 2014, then it was quickly reviewed by This Old Marketing with Joe Pulizzi and Robert Rose), but it’s likely new to you. … Continue reading Building Your Brand on Rented Media Is Going to Kill Your Business