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14 Articles That Can Teach You What Content Marketing Really Is
Content marketing is absolutely essential to the success of your business. Unfortunately, it’s not an easy concept to understand, especially if writing doesn’t come naturally to you. Chances are, you specialise in a product or service that doesn’t have anything to do...
Smart Businesses Use Blogs to Build Their Brand
If you’re not spending time building your brand, your business has already failed. That may be a harsh statement, but it’s true. Without a recognisable brand, you’ll find that potential customers and clients aren’t interested in what you have to offer. Smart...
3 Sneaky Ways to Get Readers to Sign up for Your Newsletter
You know that you need to get more people to sign up for your newsletter. Now what? It’s all about making visitors WANT to sign up for your email list, which is a lot easier said than done. Luckily, there are a few sneaky ways you can get customers to sign up for your...
Want to Build Your Brand? Here’s How to Get Started
It’s not difficult to feel overwhelmed when it comes to building your brand. According to CopyBlogger the good news (or bad news, depending on how you think about it) is that “your brand isn’t what you say it is… it’s what your customers and clients say it is.”...
Why Building Your Company’s Brand Is So Important
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin When most people think of branding, they are likely...
Building Your Brand on Rented Media Is Going to Kill Your Business
Using rented media, like Facebook and Twitter, to build your business? Duh! Who doesn’t?! Smart, savvy business people, that’s who. This may not be new news (John Battelle wrote his original article in 2014, then it was quickly reviewed by This Old Marketing with Joe...
Increasing Traffic to Your Website, Increasing Sales, and Ways You Can Make That Happen
You’re in business to make money. That means you probably spend a lot of time trying to make more sales. Unfortunately, many small business owners focus exclusively on increasing sales without any consideration for increasing traffic to their website. Technology can...
4 Things Everyone Ought to Know about Using Content on Social Media (and When Using Social Media Is Not Such a Good Idea)
Are you utilising social media the way you should? Probably not. Although some content experts might argue that social media is on the way out, it’s still an extremely effective way to connect with potential customers and clients. The key is to use social media the...
3 Proven Ways You Can Convert Readers into New Customers
One of the biggest questions we get asked is “How do I convert readers into customers?” It sounds like a mysterious process, but it doesn’t have to be! While there are many ways to convert readers into customers, it all starts with these three...Become a Palace Insider
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