Are you utilising social media the way you should? Probably not.

Although some content experts might argue that social media is on the way out, it’s still an extremely effective way to connect with potential customers and clients. The key is to use social media the right way.

Wondering if you’re using your social media accounts the right way? Read on and learn about how you can best put social media to work for you and your business.

  1. Upload tailored content

Social media users may spend a lot of time browsing their accounts, but they definitely don’t spend a lot of time reading or looking at each item on their newsfeed. If you choose to upload lengthy posts on your social media accounts, you aren’t going to get the attention you’re looking for.

Instead, you should focus on uploading tailored content. Short, snappy content tends to get the most attention. Instead of posting your latest article on social media, there are a few things you can do to make it more interesting to social media users:

  • Use a quote or sentence from the original article as a status update
  • Summarise the article
  • Turn items from the article into a bulleted list

You should also use social media language when uploading content. Things like emoticons and hashtags may not have a place in your original article, but they make reading and sharing on social media easier and more fun for users.

  1. Link to complete content

Link iconSocial media platforms have a lot of restrictions. Lengthy posts on Facebook look bad and long posts aren’t even allowed on Twitter. Even though uploading tailored content is a great way to get the attention of potential customers and clients, sometimes you just can’t get your message across without your original article.

Instead of trying to post your entire article, post a brief summary, and then link to the article on your website. If your summary is enticing enough, your followers will want to click on the article to learn more. The best part is, this method will increase traffic to your website!


  1. Use images

Everything about social media is visual. It’s all about taking in large quantities of information quickly and easily, which means making things visually appealing. This strategy isn’t just for social media platforms, you can use it to your advantage in all your business marketing!

Most content can be more easily shared as an infographic. If you don’t have the ability to create engaging infographics, it can be well worth your time and money to enlist the help of a graphic artist.

Even if you don’t have the ability to use infographics on your social media accounts, you should at least post interesting pictures. Quality photos that enhance articles, pictures of your products, and images of your creative process are all great ways to catch the attention of social media users.


  1. Get creative

iconThink social media content is all about words and pictures? Think again! Some of the most successful social media users get creative with the content that they upload.

Podcasts and audio files are gaining in popularity, and they can easily be linked to your social media accounts. YouTube is another popular way to share information. Many social media sites even allow you to embed the video right onto your personal profile page!


A word of caution

Even though these four points show you the right ways to use social media, there is a wrong way to use social media as well.

Although connecting with customers and sharing information on social media sites can enhance your bottom line, you should never exclusively build your online presence on a social media site. Establish a home base with a website you own, then branch out and visit social media sites as a way to direct people back to your website.

The best part about social media is that it’s changing all the time. Don’t be afraid to try new things and connect with people using content that is specifically created just for them!


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