Building Customer Loyalty Concept on a cork notice board


One of the biggest questions we get asked is “How do I convert readers into customers?”  It sounds like a mysterious process, but it doesn’t have to be!

While there are many ways to convert readers into customers, it all starts with these three proven methods that’ll have you collecting leads with ease!

1. Featured boxes and lead magnets

Featured boxes, also known as lead magnets, are a great alternative to traditional advertising, which can be found all over websites. Traditional ads are easy to ignore, because they look like ads! Instead, feature a box on your website that utilises content to promote a product or service.

Many of these featured boxes and lead magnets look like pieces of content themselves, so when they are listed with the rest of the content on the page, they are highly likely to be read.

They don’t have to offer special deals either! They can simply be a way to gather contact information in exchange for a great piece of content, like a checklist or an eBook.

Want to learn more about lead magnets, what they look like, and how to make them work for your website? Check out this article from Digital Marketer.

2. Offer low-dollar deals

Offering a low-dollar deal is a great way to turn visitors into customers because they have almost nothing to lose! It’s even better if you are able to offer a portion of a total product or service for a small price.

For example, you could offer an eBook for a price of less than 10 dollars. Not only will you make a few bucks that can help you pay for ads elsewhere, but you will also learn important information about that new customer. You’ll obtain their contact information, and you’ll learn what they’re interested in from the things you have to offer.

Based on their activities on your website, you can then retarget them for bigger ticket items. You can also reach out directly, if that’s what works best for your business.

3. Add a subscription box to your website

Intimidated by creating lead magnets and low-dollar deals? You aren’t alone! Fortunately, there’s an even easier way to convert readers into new customers, and that’s by adding a subscription box to your website.

Add a simple subscription box to your banner, to the right handle column of your website and in the middle of the content on your blog page. By adding your subscription box in multiple places, you can guarantee that visitors will see it, which means more people will sign up to hear from you in the future.

It can feel like you’re beating a dead horse when it comes to posting multiple lead magnets, low-dollar deals, and subscription boxes to your website, but it’s essential when it comes to converting visitors into customers. Internet users have gotten really good at ignoring traditional ads, so it’s your job to invigorate their attention in ways that are appealing and strategically placed so you can increase sales.


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