You’re in business to make money. That means you probably spend a lot of time trying to make more sales. Unfortunately, many small business owners focus exclusively on increasing sales without any consideration for increasing traffic to their website.
Technology can be intimidating, especially if the product or service you offer doesn’t have anything to do with a computer. But, if you want to reach more potential customers and clients, you absolutely have to spend time increasing traffic to your website. Here are some tactics –
Update your blog regularly
One of the easiest ways to attract people to your website is to update a blog regularly. However, it’s also important that you upload information that people actually want to read! Some blog ideas include:
- Answer customer questions
- Audio podcasts
The idea with a blog is to create engaging content that makes customers and clients return to your website time and time again to see if you’ve posted anything new, or sign up to receive regular information directly from you. The more often they return, the more likely they will be to consider purchasing your product or service.
Use social media wisely
Most potential customers and clients aren’t going to come by your website without a little help. That’s where social media comes in!
Every time you upload a new blog post or decide to offer a special deal, update your social media accounts. Just make sure you’re smart about it!
It may be tempting to post entire articles and complete information on your social media sites, but that doesn’t mean you should! Instead, upload teaser information and link back to your website. That way, social media users are forced to visit your website to learn more.
You can advertise
If you’re having a hard time getting new visitors to your website, you can consider advertising. Methods of online advertising include:
- Paid search
- Social media advertising
- Display advertising
Just make sure you’re tailoring your ad campaign to meet your needs. Want to make sure you aren’t using online advertising foolishly? Check out this article on Copyblogger.
You’ve increased traffic to your website, now what?
Working on increasing traffic isn’t the end of the story. Once you’ve got regular visitors to your website, it’s important that you turn those visitors into customers!
Obtaining contact information is extremely important, because it allows you to get in touch with these potential customers and clients about special deals and new product and service offerings.
- A free trial or demo of your product
- A scheduled webinar or special event
- An ebook
In some cases, you can offer these for a few dollars as a way to convert them into customers, while obtaining their contact information at the same time!
Want to learn more about converting readers into customers? Check out our article titled 3 Proven Ways You Can Convert Readers into New Customers.
Although increasing traffic to your website is a bit of work, your visitors will begin converting to customers if you’re willing to give these tips a try!