Content marketing is absolutely essential to the success of your business. Unfortunately, it’s not an easy concept to understand, especially if writing doesn’t come naturally to you.

Chances are, you specialise in a product or service that doesn’t have anything to do with writing, which can make planning your content marketing strategy a real challenge. But not anymore!

These 14 articles explain everything you need to know about what content marketing is and how you can use it to enhance the success of your business.


  1. What Is Content Marketing?


(via Content Marketing Institute)

If you’re looking for a straight-forward answer to, “What is content marketing” this article is for you. It includes an interesting video on the history of content marketing, as well as a fun infographic that shows how content marketing relates to the sales process. Read more here.

2. What Is Content Marketing? An Explanation in 5 Images

what_is_content_marketing_5 images

(via Social Media Today)

Tired of reading lengthy blog posts about what content marketing actually is? Check out this cool blog post that’s full of infographics instead. It even makes finding the answers to what, why, who, how, and when of content marketing easy! To learn more, click here.




3. What Is Content Marketing? And Why You Need To Understand It!

Online education. Vector webinar concept in flat style.

(via NewsCred)

This article makes learning about content marketing easy with bold headlines. It provides examples of successful content marketing, as well as tips on overcoming the roadblocks to content marketing success. Learn more here.





4. What Is Content Marketing And How Can It Help My Business?

Content Marketing as a Fast and Easy Website Concept

(via Tom&Co.)

Looking for a concise answer to how content marketing can help your business? This article discusses how a content marketing strategy works with advertising, as well as how it can work just like product placement. Check it out here.

5. What Is Content Marketing Exactly?


(via Weal Media)

This article offers the definition of content marketing, gives clear examples with colourful images, and outlines the types of content you can use to promote your business. Read the article and learn how to get started on your very own content marketing action plan.




6. 10 Content Marketing Goals Worth Pursuing


(via Copyblogger)

If reading about the ins and outs of content marketing seems a bit dry, give this article a try. Instead of just describing what content marketing is, this article focuses on the goals associated with a successful content marketing campaign.

7. How to Achieve Content Marketing Success: New Research


(via Social Media Examiner)

This article focuses on how to be successful using content marketing strategies. Not only does this article provide a clear list of steps to take in order to improve your social media marketing campaign, it only lists steps that are backed by research. Read more here.

8. What Is Content Marketing?


(via Seochat)

This short blog post outlines the benefits of putting your content out there and how to bring that content to an audience. The best part is, this article is part of Seochat’s forums where you can ask questions and talk to other users about successful content marketing strategies. Check it out here.

9. Successful Content Marketing is Not Magic: 3 Steps to Real Results


(via SproutContent)

Just because you learn what content marketing is, doesn’t mean you know how to use it to promote your business. Instead of lengthy information, this article breaks content marketing down into three easy steps that are sure to bring you results.





10. What Aristotle Can Teach You About Content Marketing



Great content marketing is creative, so why not learn about content marketing in a creative way? Using Aristotle’s 3 methods of persuasion; the concepts of logos, pathos, and ethos, this article outlines how you can use each of these methods to promote your business with content. Read more here.

11. What Is Content Marketing


(via Website-Designs)

This article gets straight to the point. In less than 400 words, it outlines the best content marketing practices that include narrowing your focus, listening to your audience, mixing it up, and more, in addition to providing a very concise definition of content marketing.


12. What is Content Marketing?


(via Social Media Today)

This short post starts with the assumption that you already have a general idea of what content marketing is, which will certainly save you time. Instead, this article focuses on using content marketing to help your business. Check it out here.



13. What Is Content Marketing, and Why Does Your Business Need It?

Business plan Flat vector illustration

Business plan Flat vector illustration

(via CIO magazine)

Having trouble trudging through all the technical jargon associated with content marketing. This article explains content marketing in a way that’s easy to understand. It gives good content marketing examples, but takes things a step further by discussing bad content marketing examples too.







14. Visual Content Marketing: A Resource Guide for Marketers


(via Social Media Examiner)

When it comes to creating content, most people think about writing. However, content marketing can be much more. Instead of focusing on written content, this article outlines ways you can use visual content to enhance your content marketing strategy.


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